Arian Saeed WoodEx 2015

Project Information

Exhibition stand and pavilion
Date: 2015
Status: Built
Location: Iran, Tehran
Area: 250
Client: Arian saeed industrial group

Credit

Architecture

Design: Hooman Talebi – Farshad  Mehdizade
Team: Abolhasan Karimi, Aydin Vahidnia, Ghaflan Abadi, Hamed Samaei, Mojtaba Ghasemizadian

Branding

Design: Maria Araya – Hooman Talebi
Team: Mehrafarin Sooraki

Arian Saeed is an Industrial Group embracing Middle East’s leading MDF manufacturers. The design proposal behing their Pavillion for Woodex 2015, Tehran’s 13th International Wood Industry Exhibition features a series of cones that morph as they intersect. Each cone consists of an array of differentiated MDF bands that create particular enclosures in response to the different program-matic requirements such as main reception, exhibition gallery, VIP lounge, meet-ing rooms and storage.

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